Crisis Media Management is crucial for handling unexpected internal or external crises, which can arise without warning. The way institutions, ministries, and government agencies manage these crises is essential in minimizing their impact and creating a barrier to absorb the consequences. The media plays a vital role in this process, but it requires professional management and the right tools to succeed in overcoming or avoiding the crisis. The British Academy For Training And Development offers comprehensive training on managing media during crises, equipping participants with the skills needed to navigate such situations effectively.

Who Should Attend?

• Directors of media and press departments in institutions.
• Heads of media departments.
• Crisis managers.
• Crisis management workers.
• Journalists interested in developing their skills in media crisis management.

Knowledge and Benefits:

After completing the program, participants will be able to master the following:

• The importance of crisis management.
• Media intervention and reaction.
• Preparing a crisis plan in advance.
• Dealing with the media in a crisis.
• Speaking to reporters.
• Mastering body language and voice.
• How to deal with difficult questions.
• How long can the crisis last in the media and how to act.
• Dealing with the crisis on social media.
• Presenting public statements and holding press conferences.

• Introduction to Crisis Management
  • Definition of crises and their types.
  • The difference between natural, social, and economic crises.
  • Stages of a crisis: preparation, response, recovery, and evaluation.
  • The importance of communications during crises.
  • How effective communications affect an organization's image and reputation.
• Strategic crisis planning
  • Developing a crisis management plan.
  • How to identify and assess potential risks.
• Media communication during crises
  • Writing press releases.
  • Structure and style, essential elements of a press release.
  • Creating clear and concise messages.
  • The importance of key messages during crises.
• Using media in crisis management
  • The role of traditional and social media.
  • How to deal with the press and social media during a crisis.
  • Social media communication strategies.
  • How to use social platforms to convey information effectively.
• Performance evaluation and learning from crises
  • Evaluating the effectiveness of the crisis response.
  • Performance indicators and how to measure success.
  • Learning from crises.
  • How to improve future plans based on past experiences.